Personalized Email Campaigns

Challenge

A fashion e-commerce store had low conversion rates from email marketing campaigns due to lack of personalization and timely follow-ups.

Solution

We integrated Shopify (e-commerce) with ActiveCampaign (email marketing) and Google Analytics (tracking). This automation triggered personalized email campaigns based on customer actions on Shopify (e.g., abandoned carts).

Results

1. Conversion rates from email campaigns increased by 10-20%
2. 30% of marketing FTEs reallocated