Lead Follow-Up Enhancement

Challenge

A B2B marketing firm struggled with timely lead follow-ups, resulting in lost opportunities and inefficiencies.

Solution

We integrated Google Forms (for lead capture) with HubSpot CRM (for lead management) and Mailchimp (for email nurturing). This automation ensured leads were captured via a Google Form, automatically added to HubSpot CRM, and then segmented and nurtured through targeted email campaigns in Mailchimp.

Results

1. Lead conversion rates increased by 10-15% through timely follow-ups and personalized interactions
2. 30% of marketing FTEs reallocated to other high-value tasks