Consistent Social Media Presence

Challenge

A social media management agency faced inconsistent social media presence and difficulties in tracking engagement metrics.

Solution

We connected Instagram (social media) with Buffer (scheduling) and Google Sheets (performance tracking). This automation scheduled posts on Instagram using Buffer and tracked engagement metrics in Google Sheets.

Results

1. Consistent social media presence increased brand visibility and sales by 5-10%
2. 25% of social media management FTEs reallocated